In my own opinion, a good advertisement doesn't just affect individuals but also connect everyone all around together. "We have to make things people want more than make people want things". From time to time we need to break the regulations if that leads up to wicked awesome advertisements.
1. Sensitive or stimulating words are rarely spotted in public display. This eyes-catching advertisement has proven us wrong and BREAKS THE RULES by posting "SEX" word.
2. White space is commonly used in moderation, primarily as a tool to divide information. However these advertisements BREAK THE RULES and apply a considerable amount of empty space to publicize the products' simplicity.
3. It is often reminded that symmetric alignment should be avoided in a layout. Faber Castell's advertiser seems to think otherwise and BREAKS THE RULES. These outstanding layouts feel almost hyper-balanced with a line of symmetry running down the center of the piece.
4. Designers are taught to limit the color using in their design. But sometimes we must BREAK THE RULES to create captivating designs. The quantity of color should not be an issue as long as color is used effectively to emphasize importance, not just decorating the page.
5. "SALE" word painted in bright color and magnified until almost half of the advertisement has been occupied is a norm. But this advertisement BREAK THE RULES by having an unexpected twist planned for the customers.
Take a Journey
I was waiting for bus at Queen Street Bus Terminal to return to my hometown ( Rengit ). I glanced over to the long line, surprised at all the people queuing to buy tickets.
At the platform, I saw 2 foreign backpackers pacing around, confusion written all over their expressions. I took the initiative to approach the couple and lend a helping hand. Feeling an odd sense of pride, a huge smile crossed my face. Under normal circumstances, I would definitely be focusing on my phone resulting in me not paying attention to my surroundings.
In My Hometown
I watched the scenery adoringly. The familiar view hit me with realization that I was home again and a warm feeling filled my chest. The cold breeze felt refreshing and helped to get rid of my sleepiness.
I turned around and hardly noticed anyone using their phone. Some passengers were gazing outside the window or looking around absent-mindedly. To my right, there was a teenage boy listening to the music on his headphone. A middle-aged man in the backseat was taking a nap. The kids nearby were chatting with each other in a high volume.
In Singapore
The traffic here was rather busy, frustrated car drivers were getting impatient and kept switching lanes. Blowing of horns could be heard occasionally. Glamorous sports car were seen on the road.
I got on bus without much waiting for the time interval between bus arrival was short. Every passenger was either texting, browsing Facebook and Instagram or watching online programme. On halfway, I caught a whiff of perfume from the woman next to me and my nose crinkled. The bus was overtook by a nice pleasant silence.
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